Datron World Communications designs and manufactures high frequency and very high-frequency radio products and services. Deployed in over 80 countries worldwide and used by governments, security forces, and commercial users, Datron products are known for ease-of-use and reliability. For 30 years Datron designed intuitive, end-user focused equipment at an attractive price point for the international market.

BHT was challenged with bringing this competitive differentiation to the forefront of Datron’s media and sales initiatives in the military/public safety communications sector. BHT developed clear and pointed brand messaging to communicate Datron’s value proposition – starting with the tag line “performance you require – value you expect.” BHT took the new messaging to the media in an aggressive public relations blitz that netted product and company features in every major international military/defense/public safety publication. Each article highlighted key messages about Datron’s focus and commitment to meeting the international customer’s unique requirements.

Mobile Radio Technology Feature

Armada International

Armada International

Armada International

Cover of Defence 21